From you’re description, I think I can explain the confusion. (It’s nuanced)

If you click the “Label” above the spinner (“Trial Conversions”), it’ll show you how the calculations are handled.

In this case, it looks like you’ve had 4 trials from only 2 leads…therefore 200%.

So, you’re describing where you’ve only done 2 “official” trials, but a few enrollments (seems like 2)…..so, in order to keep fidelity in your school statistics (conversions from trial to enrollment), ATLAS calculates a “Trial” for every enrollment IF they ‘skip’ the trial stage (only for the purpose of stat calculation).

This way, you’ll have an accurate calculation.

If it did NOT do this….you’d have artificially high “Enrollment” conversion rates, if any student(s) skip the trial step.

For example, student walks in the door and simply signs up.

If we didn’t count them as a trial, you’d have a 1000% enrollment rate (1 enrollment for 0 trials….), but really, what you want is a 100% enrollment rate (1 enrollment for 1 trial).

In this case, ATLAS is helping keep the stats accurate for you……although I certainly see where it could be confused.

Is that making sense??

We’ll add some more descriptive content here to explain this better.

• This reply was modified 8 years ago by Master Toby Milroy.

You premise above is logical, but the paradigm at present is conversion ratio(s) from “Stage to Stage”.

Similar to many CRM’s “Sales Pipeline” concept.

Here, we’re showing you the ratio “From” Prospect “To” Trial (or Intro – Whatever you’re “First Experience is for your folks), then “From” Trial” “To” Enrollment.

There really isn’t a way to conditional-ize these types of stats (at present).

So, in your above example…..In point number 2, you’re calculating a ratio from “Prospect” to “Enrollment”…and not Trial to Enrollment. So you’re premise is that the trial conversion would be 0%…but really should be 50%.

I think if you think about it “completely” linearly, it’ll make more sense.

I’ll have one of the team give you a buzz, and see if they can help!

You might also take a look at this:
http://ourams.com/7keys

Perhaps useful???

Thanks again!